Mediaocean would like to advise that, due to a further data correction and reissue by Kantar, the following process and timing should be expected.
Kantar has provided a set of reissued data for weeks 1-3 2025, and it is expected that all data for 2024 will also be reissued.
As a new channel (UFC) has also been broken out by Kantar, all clients will need to set up a new medium for the UFC channel, and set up a medium conversion, using code 4000 and data supplier KANTAR.
Note: If this step is not completed, the data load will fail.
In relation to 2025 reissued data:
- The data will be processed by Mediaocean’s Technical Operations team
- Mediaocean will run demographic and medium set up scripts on client databases
- Clients will set up, as soon as possible, the UFC medium and associated conversion as noted above
- Mediaocean will then load the reissued 2025 data
- It is expected that, subject to the above, this should be completed by 7th February.
Once there is more clarity around 2024 data, we will advise further on the process and timeline for that data.
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