Mediaocean would like to advise that further releases of data were issued by Kantar last week, and the most recent release of weeks 1-3 2025 has been processed by Mediaocean for loading to Spectra MD.
2024 data has also been reissued, but has not yet been processed by Mediaocean.
Accordingly, the previously advised timeline has been adjusted, and is now as follows:
As previously advised, a new channel (UFC) has also been broken out by Kantar. All clients will need to set up a new medium for the UFC channel, and set up a medium conversion, using code 4000 and data supplier KANTAR.
Note: If this step is not completed, the data load will fail.
In relation to 2025 reissued data:
- The data has been processed by Mediaocean’s Technical Operations team
- Mediaocean will run demographic and medium set up scripts on client databases
- Clients will set up, as soon as possible, the UFC medium and associated conversion as noted above
- Mediaocean will then load the reissued 2025 data
- It is expected that, subject to the above, this should be completed by 14th February.
Once there is more clarity around 2024 data, we will advise further on the process and timeline for that data.
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